It’s a question that everybody has asked themselves at one point or another, and it’s not always so easy to answer. The economy changes so much that what was best a few years ago might not be the best option now.
That’s why we’ve put together this post to help you decide what type of investment is best for your situation. Our goal is to give you all the information you need to make an informed decision about your investments so that you can feel confident in your choice.
The post includes a breakdown of the most common types of investments, as well as any downsides to each choice. It’s a comprehensive guide for anyone who is looking to make a solid investment.

We’ve also included some pros and cons for each type of investment, so that you can get a better idea on what might work best for your situation.
Assets are things that you hold on to in the hope they increase in value over time. They’re a “something you have”, where the value of the something depends on supply and demand. For example, if you have one of the first edition Harry Potter books, it’s still worth something even though several million other people also own a copy.
These are not investments, but rather costs of doing business. Examples include costs for equipment, building supplies and ingredients for food production. In most cases these costs are deductible from your income for tax purposes, which is an important consideration.
Loans are a form of asset in your business. The benefit of having a loan is that it allows you to borrow cash, which is very useful in a crisis. Also, the interest earned on credit cards goes towards paying down the principal balance, which means that you don’t need to pay interest on that amount. If you find yourself in financial trouble and can’t pay back the loan, your creditors won’t write it off as bad debt. It will stay with your business for as long as you’re carrying it.
An intangible asset is a form of investment. It’s a “something you have” where the value of this something is measured in terms of what people think about it, not necessarily what it’s made out of. For example, a business reputation for quality is an intangible asset.
Intangible assets are very hard to measure and value because they’re based on perceptions. In fact, most intangible assets actually cost money to create and maintain. There’s no point in spending money on things that don’t add value to your business.

Examples of intangible assets include:A unique logo that makes your products stand out from the crowd.A website that gives your business a presence online.An effective product packaging design that convinces people to try your product. This will increase sales and therefore the value of your product.Good PR, which increases awareness about the product and puts potential customers in touch with you. This will also increase sales and benefit the value of your product.A strong network of connections to other businesses which improves your reputation.A sound business strategy and a well-defined goal that makes you stand out from your competitors.
Real estate can be used as an intangible asset. For example, renting out a property to tenants increases its value because they use it to earn rental income and sustain the property’s value. The more tenants you have and the longer they live in the property, the higher its value will be.
A patent is a type of intangible asset. It’s given to you by the government for a product that no one else owns. For example, if you have a new invention that will make manufacturing products much easier, the government will grant you a patent so that no one can build it and claim that they’re the inventor. Patents last 20 years and also offer limited legal protection. This means that nobody can copy your product idea or sell your invention without paying you an appropriate royalty first.